We will identify the relevant forces, both known and unknown, that can affect your business journey and the corresponding actions that you should take to navigate and succeed. Our method is dynamic and engaging, and leaves you and your team with more confidence as you think through the important “what-ifs”.
Building upon your current plan, we will incorporate scenarios and key milestones to develop a strategic plan that captures the essence of your vision and inspires your organization. The strategic plan will be complete with milestones and trigger points, so that your organization is lined up in lock step to pursue the same journey. More important than knowing what to do is knowing what not to do. Ensure your strategic plan meets the needs of your executive team and fits within the larger corporate agenda.
This is a powerful way to role play competitors and customers; we perform this with both hard and soft motivators by getting into the soul and psyche of competitors and customers. We will work with you to develop competitor and customer profiles and then conduct a war gaming session in which each member of your team assumes a different competitor and customer role. We facilitate this session and record key insights achieved as you and your team see the market dynamics play out in real-time.
We help you build dynamic and thoughtful financial plans linked to the company strategy and practically designed not only for the CFO, but also for each of your leaders to engage, understand, and own. We help you link the financial plans to the corporate enterprise that will be consistent with your company’s annual strategic planning exercise.
Too often partnerships and joint ventures fail because of selecting the wrong partner, or more commonly, having misaligned goals and unrealistic expectations. However, partnerships can be highly beneficial to strengthen your offering and expand your market position. We will help you with the partnering strategy, selection, and commercial terms. Once a partnership is launched, the operationalization of the collaboration is important, and we will advise you appropriately.
A technology needs to provide at least one of the following: low cost solution, significant value, bundle several offerings in a valuable way, or be the cornerstone of a power brand. Let us help you sort this out and evaluate your technology. Our access to technical experts means that our results are backed up by technical understanding.
Let’s face it, when someone puts up their Total Addressable Market numbers, eyes roll backwards, and the BS detectors go off. We are the voice of reason and can validate your estimate with credibility and experience. Help yourself with a strong business case to engage with your corporate executives.
Nothing matters unless the customer believes it matters. We will conduct risk free customer interviews and focus groups that will strengthen your customer understanding. In contrast to the typical “robo-surveys”, we deploy our EQ method of customer engagement by creating an environment where we listen empathetically to the customer to pick up on those subtle, yet crucial cues to help you position your products and services correctly.
Your technology is the soul of your business and can be molded into many offerings. We will collaborate with you to create the development roadmap, focused not only on customer needs and product development requirements, but also marketing, organizational development, customer selection, and commercial frameworks to make your product roadmap robust and complete.
Positioning your product and services strategically is crucial for your business to thrive. We help you develop a consistent marketing strategy by identifying customers, building your story, and articulating your value. We will make sure key elements are addressed including price positioning, promotions, and leveraging your company’s brand and values.
Your customers want to know your story, and we will help you tell it in a memorable and engaging way. Our team is ready to take your marketing to the next level. We can bring your products and services to life and share your customer success stories to bring in high quality inbound leads. Your potential customers will understand your value and see how you can positively impact their business. All this will be done consistent with your corporate brand and in conjunction with your Marketing and Communications team.
We uncover your customers’ needs, wants, and pain points with customer interviews using our EQ method of customer engagement. Our analysis will also include the economic benefits of your product or service. After our discovery phase, we will then collaborate with your sales and marketing team to discuss our results in order to strengthen your company’s customer understanding. We deliver actionable insights to bring in new wins and renewals.
Our marketing team can develop and design marketing content including website design, brochures, case studies, digital marketing content, videos, and other marketing materials to tell your story. We will ensure high quality and consistency in order to build your brand, articulate your value, and reach your target customers. These materials will be consistent with your company’s brand and overall approach as set out by your Marketing and Communications team.
Digital marketing allows you to interact with your target audience and is a necessary part of your marketing strategy. This is a cost-effective way of generating high quality leads and building your company’s brand. Our marketing team is ready to be your voice and build your brand on multiple digital platforms. We offer an annual plan so you can focus on nurturing leads while our team handles all aspects of your digital marketing.
We can assist you and your sales team in building robust account plans. Do not short circuit this critical strategic element that will help you drive sales - particularly with enterprise customers. We will develop customer personas, understand buying habits, and map decision rights within the organization of your key customers. Our account planning methodology is thoughtful, proven and ready to deploy for your company.
You can’t just show up to a trade show with a table and expect results. You need to select the right trade shows as well as develop a creative and thoughtful trade show strategy to successfully showcase your business’ products and services to set you apart. Our team can evaluate your current approach and pragmatically identify ways you can improve. We can develop a pre and post trade show engagement plan, design, create, or enhance your booth, plan customer and booth events, and design and order promotional products in order to increase traffic and maximize customer engagement.
We will develop software tailored to your business priorities that can include off-the-shelf software with customized interfaces and features for your back office, customer facing presentations and deliverables, and CRM. We will work with you to make sure corporate protocols and existing systems and processes are followed.
Do you have processes that set you apart, or are they setting you back? Let us look at your key processes including sales, operational delivery, sourcing and project management to reveal areas of inefficiency. You can be world-class in execution to reinforce your world-class products and services. Also, we will help you leverage those corporate processes that help your business grow and identify those processes that are cumbersome. We can help you articulate to management why certain processes need to be changed or else tailored to fit your business requirements.
Whether you offer a product or service, there cannot be any slippage to deadlines or quality. We can work with you to evaluate each process step to make sure it contributes to customer delivery success and eliminates complexity or burdensome work that adds little value.
We can help ensure that your leaders and organization are being measured on what matters and keeps them motivated and excited. Tie these metrics to compensation to get the maximum drive. We will develop scorecards that align to your business priorities and strategy and promote accountability within your team.
When should you build your organization to the next level, or invest in another facility? In our experience, companies do this way too early and end up burning tons of cash and lose sight on today’s urgent business priorities. We can assess your current growth plan and advise you on the necessary pivots to ensure your scaling efficiently supports your growth.
Functional, geographic, or matrix? You are the leader of a growing enterprise - you don’t have time to flip flop your organization around when things change. Your team does not have the capacity or the desire to go through endless change. Don't let your organization become confused or jaded. Start with the right structure that is scalable and adaptable to the changing business. Get your executive team onboard early and earn the clout your business needs.
Ensure your organization’s passion is as deep as your passion. Using our experience combined with our EQ approach, we will engage your team and draw out the good, the bad, and the ugly from their perspectives. The results can confirm that your organization is healthy is or can identify areas within the organization where issues need to be addressed. A healthy culture is necessary for your company to succeed. Our experience suggests that a buried hatchet brings greater pain later; communication lines need to be open, individual passions understood, and two-way commitments made at every level of the organization.
You hand-picked your organization and understand that many on your team have the potential to grow into experts and leaders to drive more value for your company. We can coach individuals to help them fill bigger shoes while motivating them to take on larger responsibilities and providing confidence in the face of fear.
The strategy changed or the organization evolved away from the strategy and the end result is the organization design, capabilities and incentives are no longer aligned to your strategic priorities. Whether it’s helping you blue print a new organizational design, or you need help going from today to a new design, we can help. Our experts have lead reorganizations, from mega-mergers to smaller changes. We bring passion and empathy to the effort, in addition to bringing the change that maintains business momentum and shifts your business performance to a new level.
In a few days, we can conduct a health check on your business, insuring that your organization is moving in the same direction as your vision and strategy. We will identify performance and accountability gaps that could take you off the rails.
We say NO to SWOT. It ends up getting buried with the other consulting frameworks that have no use to your organization. We will roll up our sleeves and dig deeper into your key competitors by understanding how they position themselves and understand how and why target customers select your competitors.
We will work closely with you to find strategic partners that will help advance your business, consistent with your corporate M&A policies and practices. Oftentimes a partner will allow you to provide a more complete solution, or help you rapidly penetrate new markets. We will help you make the case to the executive team.
Once a deal is done, it is not over. Most deals fail during implementation. Integration and implementation fatigue sets in and malaise replaces excitement and passion. You cannot afford for this to happen! We will work with you to develop a robust integration plan complete with milestones and tracking mechanisms to help you lead and assess the progress of your integration. We bring decades of integration experience and can design a playbook for your integration from corporate mergers to business-level JV’s.